Senior Digital Payments Marketing Strategist - Driving Customer Engagement and Business Growth through Innovative Digital Solutions

Join the Ranks of a Leading Financial Services Company: Wells Fargo Wells Fargo, a renowned financial services company with approximately $1.9 trillion in assets, is seeking a highly skilled Senior Lead Marketing Consultant to spearhead the Digital Payments Marketing Strategy within its Consumer, Small and Business Banking (CSBB) Marketing division. As a key member of the CSBB Digital Engagement Marketing organization, you will play a pivotal role in shaping the company's digital payments marketing efforts, driving customer satisfaction, brand favorability, and business growth. About the Role In this exciting opportunity, you will be responsible for developing and executing a comprehensive marketing strategy for Wells Fargo's digital payments offerings, including audience analysis, targeting, channel strategy, positioning, and messaging. You will collaborate with cross-functional teams, including market research, product, marketing, segment, and channel partners, to drive the development of marketing strategies that cater to the evolving needs of customers. Key Responsibilities Develop and execute a comprehensive marketing strategy for digital payments offerings, including audience analysis, targeting, channel strategy, positioning, and messaging. Collaborate with cross-functional teams to drive the development of marketing strategies that cater to the evolving needs of customers. Continually assess and optimize marketing plans and forecasts for key customer audiences, prioritizing top marketing opportunities based on expected outcomes. Manage complex marketing plans, including test and learn agendas, to drive a cohesive approach to marketing across cross-functional groups and customer segments. Serve as a subject matter expert in customer and digital marketing, providing vision, direction, and expertise to senior leadership on implementing significant business solutions. Essential Qualifications To be considered for this role, you must possess: 7+ years of experience in Marketing, Digital Marketing, or Digital Platforms (i.e., Mobile or Social Media), or equivalent demonstrated through work experience, training, military experience, or education. 5+ years of experience in Marketing or Product experience with Digital Payments offerings, including digital wallets, P2P, money movement, and mobile card controls. Preferred Qualifications To stand out as a candidate, you should have: Experience with emerging digital payments trends and best practices. Knowledge of payments scam/fraud education and prevention strategies. Experience with marketing mobile app solutions. A proven track record of customer analysis to create go-to-market strategies. Experience influencing cross-functional teams and presenting complex information to multiple levels of the organization. A background in creating strategic marketing roadmaps and integrated marketing experiences. Multi-segment marketing experience and a understanding of the Financial Services industry. Skills and Competencies To succeed in this role, you will need to possess: Excellent analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights. Strong communication and presentation skills, with the ability to effectively convey complex information to various stakeholders. A customer-centric approach, with a deep understanding of customer needs and preferences. The ability to work collaboratively with cross-functional teams and drive results-driven marketing strategies. A passion for staying up-to-date with the latest trends and developments in digital payments and marketing. Career Growth Opportunities and Learning Benefits As a Senior Lead Marketing Consultant at Wells Fargo, you will have the opportunity to: Develop your skills and expertise in digital payments marketing and strategy. Collaborate with experienced professionals and thought leaders in the industry. Drive business growth and customer engagement through innovative marketing strategies. Stay ahead of the curve with access to training and development programs, including industry conferences and workshops. Work Environment and Company Culture Wells Fargo is committed to fostering a culture of diversity, equity, and inclusion, where employees can thrive and grow. As a remote worker, you will have the flexibility to work from anywhere, while still being connected to a talented team of professionals. The company offers a comprehensive benefits package, including: A competitive salary and discretionary bonus. A comprehensive benefits package, including health benefits, 401(k) plan, paid time off, and parental leave. Opportunities for career growth and professional development. A dynamic and inclusive work environment that values diversity and promotes collaboration. Compensation and Benefits The pay range for this role is $111,100 - $237,100 per annum, depending on location. Wells Fargo also offers a comprehensive benefits package, including: 401(k) Plan Paid Time Off Parental Leave Critical Caregiving Leave Discounts and Savings Health Benefits Commuter Benefits Tuition Reimbursement Scholarships for dependent children Adoption Reimbursement Conclusion If you are a motivated and experienced marketing professional looking to drive business growth and customer engagement through innovative digital solutions, we encourage you to apply for this exciting opportunity. As a Senior Lead Marketing Consultant at Wells Fargo, you will have the chance to make a meaningful impact on the company's digital payments marketing efforts, while developing your skills and expertise in a dynamic and inclusive work environment. Apply today and take the first step towards a rewarding and challenging career! Apply for this job