Content Designer Lead

Role Objective: Lead a team of approximately 7 content designers, providing strategic, creative, and methodological direction while remaining hands-on in content creation. This role is key to defining and implementing Spin’s voice and tone across all digital touchpoints. The person will be responsible for crafting a comprehensive voice and tone manual, aligning how Spin communicates across its interfaces, and adapting tone variations by context and audience. Main Responsibilities: • Lead and inspire a high-performing content team while remaining involved in hands-on writing and content strategy • Deliver high-quality digital copy for apps, websites, and communications that help users navigate and complete tasks effectively • Define and document the brand’s voice and tone system, ensuring consistent, scalable application across platforms • Communicate content design decisions clearly and persuasively to senior stakeholders using storytelling, data, and user research • Partner with business and marketing teams to align content with broader brand goals and tone • Audit, improve, and guide the optimization of existing content, including collaboration with marketing and business areas • Collaborate closely with product owners, developers, designers, and researchers throughout the entire product lifecycle • Advocate for accessibility and inclusion in all written interfaces • Identify research needs and integrate findings to improve content usability and experience • Provide UX writing guidelines that support the integration of AI-generated content into product experiences • Work within tight deadlines and iterate quickly on deliverables with cross-functional alignment Required Knowledge and Experience: • 4+ years of experience in content design, UX writing, or similar roles, ideally creating content for high-impact platforms with large-scale implementation • Proven experience leading both content efforts and people • Experience developing brand personality, voice, and tone systems • Expertise in communication strategy and crafting content that aligns brand and product goals • Strong storytelling abilities and a data-informed approach to decision-making • High comfort level collaborating with directors and senior stakeholders • Background in user research, usability, and content testing • Knowledge of information architecture and human-centered design methodologies • Understanding of marketing principles and how to speak to both brand and product audiences • Excellent written communication, microcopy, and UX writing skills Required skills Attention to detail, systems thinking, and organizational excellence • Ability to resolve conflicts, negotiate priorities, and drive alignment across teams • Creative problem-solver with adaptability to changing priorities • Interest in or experience working with AI-generated content and related technologies • Familiarity with tools and frameworks used in digital product teams (e.g. Figma, design systems, and ideally exposure to tech stacks such as React, React Native, Firebase) Make sure you share a portfolio including examples of shipped apps, screens, and content design work (aesthetics are less important than clarity, quality, and impact) This position is remote from México. Spin está comprometida con un lugar de trabajo diverso e inclusivo. Somos un empleador que ofrece igualdad de oportunidades y no discrimina por motivos de raza, origen nacional, género, identidad de género, orientación sexual, discapacidad, edad u otra condición legalmente protegida. Si desea solicitar una adaptación, notifique a su Reclutador. Apply to this Job