Experienced Global Sports Research Senior Insights Manager – Driving Brand, Content, and Product Strategy through Data-Driven Market Research and Consumer Insights

Introduction to Amazon and the Role Amazon, a leader in e-commerce and innovation, is seeking a highly skilled and experienced Senior Insights Manager to join its Global Sports Research team. As a key member of this team, you will play a crucial role in driving brand, content, and product strategy through best-in-class market research and consumer insights. With Amazon Sports active in over 20 countries, this is an exciting opportunity to make a significant impact on a global scale. The role is available for immediate commencement and offers a competitive salary, along with the flexibility of working remotely. Job Summary The Senior Insights Manager will be responsible for designing and managing robust research plans and consumer insights to answer key business questions and inform marketing, product, and go-to-market approaches. This will involve developing and executing a consumer insights strategy, process, and operations for Global Sports, as well as leading foundational brand research to inform brand strategy, communications, and growth plans. The ideal candidate will have a strong analytical mindset, excellent project management skills, and the ability to distill complex data points into clear and actionable insights. Key Responsibilities Develop and execute consumer insights strategy, process, and operations for Global Sports Design and manage robust research plans and consumer insights to answer key business questions and inform marketing and product strategies/go-to-market approaches Lead foundational brand research to inform brand strategy, communications, and growth plans Recommend and conduct qualitative and quantitative research to enable better decision making around product and marketing Collaborate across global teams to support international expansion and architect future measurement capabilities in light of an ever-changing data landscape Author research, insights, and strategy documents that clearly and persuasively distill complex data points for the Global Sports team Essential Qualifications To be successful in this role, you will need to have: 6+ years of professional non-internship marketing experience Experience building, executing, and scaling cross-functional marketing programs Experience using data and metrics to measure impact and determine improvements Experience using Microsoft Excel to manipulate and analyze data Experience presenting metrics and progress to goal to senior leadership Experience with various types of research methodologies, including Quantitative, Qualitative, 1P & 3P data, trend analysis & forecasting, etc. Preferred Qualifications While not essential, the following qualifications are highly desirable: Market research, analytically-driven marketing consulting, or analytical marketing background Experience using data and metrics to drive actionable insights at scale Exemplary project management skills, with strong ability to juggle multiple priorities and excel in a lean and demanding work environment Minimum Bachelor's degree in Business, Marketing, Economics, or a related field of study Excellent strategic market research experience, conducting foundational brand research, defining and prioritizing customer segments Excellent oral and written communication skills, with executive presence when presenting to c-suite stakeholders Relevant brand strategy marketing experience, preferably with Sports-oriented campaigns or brands Advanced decision-making skills, with proven ability to lead, influence, align, and inspire teams, including those who are not direct reports Skills and Competencies To succeed in this role, you will need to possess a range of skills and competencies, including: Strong analytical and problem-solving skills, with the ability to distill complex data points into clear and actionable insights Excellent project management skills, with the ability to juggle multiple priorities and excel in a lean and demanding work environment Strong communication and presentation skills, with the ability to present complex data points in a clear and persuasive manner Ability to work collaboratively across global teams, with a strong focus on customer-centricity and a relentless drive to deliver results Strong business acumen, with a deep understanding of the sports industry and the ability to think strategically at a global level Career Growth Opportunities and Learning Benefits At Amazon, we are committed to the growth and development of our employees. As a Senior Insights Manager, you will have access to a range of career growth opportunities and learning benefits, including: Professional development opportunities, such as training and mentorship programs Access to a range of tools and resources, including data analytics and market research software Opportunities to work on high-impact projects, with the potential to drive significant business growth and improvement A collaborative and dynamic work environment, with a strong focus on innovation and customer-centricity Work Environment and Company Culture At Amazon, we are proud of our diverse and inclusive workplace culture. We believe in fostering a work environment that is collaborative, dynamic, and supportive, with a strong focus on innovation and customer-centricity. As a Senior Insights Manager, you will be part of a global team, working closely with colleagues from a range of backgrounds and disciplines. Compensation, Perks, and Benefits We offer a competitive salary and a range of perks and benefits, including: A comprehensive health insurance package A 401(k) retirement savings plan A range of paid time off and holiday entitlements Access to a range of employee discounts and perks Conclusion If you are a motivated and experienced marketing professional, with a strong analytical mindset and a passion for driving business growth through data-driven insights, we encourage you to apply for this exciting opportunity. As a Senior Insights Manager at Amazon, you will have the chance to make a significant impact on a global scale, working with a talented team of professionals who are dedicated to innovation and customer-centricity. Don't miss out on this chance to join our dynamic and supportive team – apply now! We Encourage You to Apply! Even if you feel you're not a perfect match, we'd still love to hear from you. We are looking for great people to join our friendly team, and we are committed to creating a diverse and inclusive workplace culture. Apply now and take the first step towards an exciting and rewarding career with Amazon. Apply for this job