Lifecycle Marketing Manager

Jasper is the leading AI marketing platform, enabling the world's most innovative companies to reimagine their end-to-end marketing workflows and drive higher ROI through increased brand consistency, efficiency, and personalization at scale. Jasper has been recognized as 'one of the Top 15 Most Innovative AI Companies of 2024' by Fast Company and is trusted by nearly 20% of the Fortune 500 – including Prudential, Ulta Beauty, and Wayfair. Founded in 2021, Jasper is a remote-first organization with team members across the US, France, and Australia. About The RoleWe’re looking for a Lifecycle Marketing Manager who’s equal parts strategist and executor. This is a hands-on role focused on driving pipeline and revenue through intelligent email marketing and full-funnel lifecycle programs. The ideal candidate will bring a modern, AI-powered approach to both email and lifecycle marketing, with a strong understanding of CRO and a performance-driven mindset. This role sits on the Demand Generation and ABM team. You will lead both the strategy and execution of email and lifecycle campaigns aimed at creating pipeline from high-intent enterprise and mid-market prospects, while expanding value from existing customers. You will collaborate cross-functionally to ensure campaigns are aligned with GTM priorities and tied to measurable business outcomes. This fully remote role reports to the Senior Manager, Demand Generation & ABM and is open to candidates located anywhere in the continental US. What you will do at JasperPipeline Generation and Email Marketing (New Business):Own outbound and nurture email programs for prospects and open opportunitiesBuild segmented, AI-personalized nurture tracks based on funnel stage, persona, and behavioral intentDevelop re-engagement campaigns that accelerate lead-to-MQL and opp-to-close conversionRun A/B tests across subject lines, send times, dynamic content, and calls-to-action using CRO principlesTrack performance and report on campaign influence on pipeline creation and sales velocityCustomer Lifecycle Marketing (Post-Sale):Design and optimize onboarding, retention, and expansion campaigns to deepen product adoption and customer valuePartner with Customer Success and Product Marketing to deliver targeted communications for upsell, cross-sell, renewals, and advocacyUse behavioral signals and AI to proactively engage customers at key lifecycle momentsImprove key customer metrics including onboarding completion, product adoption, NRR, and churnAI-First Execution and Optimization:Use Jasper and other AI tools to accelerate content production and personalizationApply AI for campaign timing, dynamic segmentation, and predictive engagement modelingContinuously test and refine campaigns using AI-driven insights and performance dataWhat you will bring to Jasper4 to 6 years of B2B SaaS marketing experience, including at least 2 years in lifecycle or email-specific rolesStrong experience running email programs for both new pipeline generation and post-sale lifecycle marketingFamiliarity with AI tools and how they are transforming marketing workflowsTrack record of increasing email engagement, accelerating funnel performance, and boosting retentionCRO experience across email and landing page testing, optimization, and analysisStrong analytical and communication skillsComfort working independently in a fast-moving, remote-first environmentCompensation Range At Jasper, we believe in pay transparency and are committed to providing our employees and candidates with access to information about our compensation practices. The expected base salary range offered for this role is $140,000 - $160,000. Compensation may vary based on relevant experience, skills, competencies, and certifications. Benefits & PerksComprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families401(k) program with up to 2% company matchingEquity grant participationFlexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from workFlexWellness program ($1,800 annually) to help support your personal health goalsGenerous budget for home office set up $1,500 annual learning and development stipend 16 weeks of paid parental leaveOur goal is to be a diverse workforce that is representative at all job levels as we know the more inclusive we are, the better our product will be. We are committed to celebrating and supporting our differences and that diversity is essential to innovation and makes us better able to serve our customers. We hire people of all levels and backgrounds who are excited to learn and develop their skills. We are an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state or federal laws. By submitting this application, you acknowledge that you have reviewed and agree to Jasper's CCPA Notice to Candidates, available at legal.jasper.ai/#ccpa. Originally posted on Himalayas Apply To this Job